Search engine optimization (SEO) is very complicated these days, it’s not like it was before a decade (Copy + Paste). SEO becomes an important part of your business if you want to promote your business online. In old times it was easy to rank your website in search engines with just a few directory links, spinning articles, and bookmarking. But now these strategies are not as effective as they were before.

Search engines are more smart and complicated and it works like a human now. But still, you can rank your website on the top of Google SEPR.

Tips Improve SEO Rankings in 2020

Keyword Research

This comes first if you are going to target a website in search engines. Proper Keyword research is a very important part of a successful SEO campaign. Keyword research is like the foundation of a building that will help you go get better and traffic in SEPR.

Keywords are phrases or words which you enter into the search engine to get an answer or result of your query. It can be commercial, informational, or navigational. Make sure you are targeting the right keywords on the right page so that the searcher gets the best result of his query.

If you want to rank a new website in search engine focus on mid-level search keywords. Because it’s hard to rank head tail keywords like “shopping online”, it may take you years to get rank in the top of the first page of Google.

There are so many tools you can use for keyword research paid and free both.

• Google Adwords
• UbberSugget
• SemRush
• Ahref
• WordStream
• Answer The Public

High-quality Content

If you are from the old school SEO you are aware of the keyword stuffing technique. It worked when google was so young and not that smart. Put your keywords in the content and meta section and you will get rank in the search engine.

As you always heard that content is king. If you are not updating your website content it may be hard to keep you rank your website at top.

You need to refresh your content on a regular basis if you want to be at the top of search ranking. Don’t write for search engines, it won’t work these days.

Optimize SEO Title

The title tag is an HTML element of a web page which is one of the most important parts of your SEO strategy.

Add you important keywords first in your title tag and it should make sense for users too. Your SEO title character limit should not more than 55-60 characters. If you increase its length it will not show properly in the search engine. You can use your keywords in your title but don’t stuff it with keywords.

An effective title helps you to increase the CTR of your website. Better CTR is the higher ranking.

Write Meta Descriptions

A Meta description is a summary of your webpage which tells the user what your page is about. According to Google, it does not help you rank in search engine but it’s very important to increase the click-through rate of your website.

If you have a higher click rate on your website you can run better than your competitors in search engines. Meta description length should under 155-160 characters and it should eye-catchy. So that it can attract more users to visit your website. Use simple words and add your primary keywords at the start of your description.

Mobile Optimization

These days everybody has smartphones and they use them to search for their queries. Google specifically has an algorithm to enhance the ranking of the mobile-optimized website. It means if your website is not optimized for mobile users then you are missing a large number of traffic and potential users on it.

Page loading Speed

Website page speed is the most important part of SEO technique when it comes to SEO. If your website is taking time to load in the user browser so you can lose traffic and conversion due to this.

Research shows if your website is taking time more than 3 seconds then 40% of visitors will leave your website without interacting with it. The more shocking thing is that 80% of these visitors will not return.

Ensure your website is uploaded on a good server so that if someone visits your site it will respond faster.